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Amazon’s Latest ‘Drop’ Marries Content, Clothes and Commerce

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Amazon’s back with a new fashion collection from The Drop—and this time, the e-tailer is breaking new ground. Jonny Cota, the inaugural winner of Amazon’s “Making the Cut” fashion competition series, hosted by former “Project Runway” stars Tim Gunn and Heidi Klum, debuted his own line of women’s apparel on the influencer-led platform Thursday, marking…

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