The e-tailer opened its Black Friday Deals Store Tuesday, weeks Thanksgiving Day. The digital platform provides consumers with up-to-date deals from now through Dec. 22. In addition, Amazon is offering more perks for Prime Members and new “shop anywhere, anytime” services.
“Customers love discovering the best deals on the most sought-after products, and our Black Friday Deals Store and curated Holiday Gift Guides offer them a place to do just that—plus enjoy the most convenient shopping experience with tons of super-fast shipping options,” Amazon senior vice president of North American retail Doug Herrington said. “This holiday season, we’re offering more deals than ever before and—for the first time ever—giving Prime members an opportunity to use Alexa voice shopping for purchasing their holiday gifts hands-free.”
The new Black Friday Deals Store will offer shoppers 20 Deals of the Day on a daily basis and low prices on popular holiday season items, including accessories and apparel. Thousands of deals will be posted as often as every five minutes. Consumers can choose to shop via several categories, including: Top Lightning Deals, Savings & Sales, Featured Savings, Upcoming Deals and Deals Ending Soon. Current apparel deals on the store include 40 percent off women’s fashion jegging jeans and 60 percent off men’s BGSD cashmere blend coats.
Prime members, in addition to exclusive promotions, now can use their voice to order millions of products by asking Alexa on their Amazon Echo, Echo Dot, Amazon Tap, Fire Tablet or Amazon Fire TV. There will be special offers as well when Prime members voice shop with Alexa, including products up to 79 percent off their original prices. Prime members also receive exclusive deals on the Black Friday Deals Store, including the option of shopping Lightning Deals with 30-minute early access, where items vary between 18 percent off and 80 percent off their original prices. Additional holiday season perks include free Two-Day shipping on more than 30 million items, Prime free same-day shipping on more than one million items and Prime Now, where customers can order products and receive them with one and two-hour delivery in select U.S. cities.
Amazon is also offering new features on its shopping app for the holiday season. Now, in addition to searching for products and setting Watch-a-Deal alerts, shoppers can access Package X-Ray, unlimited searches and Fling. Starting Nov. 15, shoppers that own iPhones can see package contents with Package X-Ray, by scanning the barcode with a camera icon in the mobile app. Shoppers can now access an unlimited range of products as well, by using the camera icon to search for related items. Once shoppers find the items they like, they can save them, compare them and add them to a Wish List by flinging them into the app’s virtual tray.