It pays to be everywhere.
With 4,574 stores throughout the United States, Walmart is visited by more than half of all shoppers in the country in a given month, 24/7 Wall Street reported. That’s according to data compiled by Placed Insights, which monitors the habits of hundreds of thousands of American consumers on a monthly basis.
In April, 52.8% of shoppers surveyed said they visited Walmart at least once that month, making it the most popular store in the country.
By comparison, about half that number said they stopped by a Target. The mass-market chain has 1,792 locations in the U.S. and Placed Insights discovered 25.2% of its respondents frequented a store last month.
Dollar Tree also appeared among the most-visited stores, rounding out the list at number 10. But despite a whopping 13,626 locations across the country, it was only visited by 19.1% of consumers surveyed in April. Of that number, 61.5% were women and David Shim, founder and chief executive of Place Insights, attributed that to the fact that women are more value-conscious than men.
Americans don’t just love a bargain when it comes to general merchandise; fast-food chains McDonald’s, Burger King and Taco Bell each appeared in the top 10, too.