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Why American Eagle CMO Says Stores Represent a ‘Long-Term Play’

Join Isko and Rivet magazine on June 3 at 11 am ET for REFASHIONED, a roundtable discussion on the denim industry’s new normal, from concept to consumer.

American Eagle Outfitters Inc. is thinking local when it comes to customer engagement. Kyle Andrew, executive vice president and chief marketing officer, said that when the company re-imagined how it would engage with its teen base, that thinking also evolved how it viewed the reason for its stores to exist. “The company believes in stores….

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