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Why American Eagle CMO Says Stores Represent a ‘Long-Term Play’

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

American Eagle Outfitters Inc. is thinking local when it comes to customer engagement. Kyle Andrew, executive vice president and chief marketing officer, said that when the company re-imagined how it would engage with its teen base, that thinking also evolved how it viewed the reason for its stores to exist. “The company believes in stores….

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