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Streetwear Stars Team With AmEx to Spotlight Small Businesses

American Express has tapped three streetwear designers to shine a light on local small businesses.

As part of its “Let’s Go Shop Small” summer campaign, the financial services company matched the designers with a favorite small business of theirs and tasked them with creating a unique item “to inspire consumers to shop small this summer.”

Among these designers was Melody Ehsani, the new women’s business creative director at Foot Locker and the founder of ME., a women’s streetwear brand specializing in clothing, footwear and accessories. For her limited-edition drop the designer paired off with Bloom & Plume, a Los Angeles-based floral studio and coffee shop, to create a “vibrant and earthy” collection that includes a canvas tote, bandana, hiking socks and fleece set.

“To be working alongside my lifelong friend, Maurice Harris, owner of Bloom and Plume, and American Express is an absolute thrill,” Ehsani said in a statement. “We collaborated to create this limited-edition collection called Rec Set, with items that encourage our appreciation for getting outdoors and creating a relationship with the earth, something that is meaningful to the both of us.”

Completing the trio of designers are Rhuigi Villaseñor, the founder of the streetwear label Rhude, and Telsha Anderson, founder and buyer at the New York City shop T.A. The former teamed up with the Los Angeles restaurant Petit Trois le Valley to create a limited-edition hat, while the latter paired off with a creative studio and lifestyle boutique in Philadelphia called Yowie to craft a sculpture of a woman’s hand holding grapes.

Rhuigi Villaseñor designed a hat inspired by the restaurant Petit Trois le Valley and Telsha Anderson created a sculpture for the Philadelphia boutique Yowie
Rhuigi Villaseñor designed a hat [left] inspired by the restaurant Petit Trois le Valley and Telsha Anderson created a sculpture for the Philadelphia boutique Yowie. American Express
All three duos’ items drop this weekend, debuting first exclusively on the mobile-first video shopping platform NTWRK for 24 hours before becoming available at the small business location. Anderson’s arrived first Friday, with Ehsani and Villaseñor’s to follow Saturday and Sunday, respectively.

American Express’s “Let’s Go Shop Small” summer campaign is part of its $100 million commitment to inspire consumers to support small businesses globally through its year-round Shop Small Campaign.

“As a small business owner myself, I understand the power that small businesses have on the country, and they need our support now more than ever,” Ehsani said.