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‘Making the Cut’ S2 Winner Drops Size-Inclusive Amazon Fashion Co-Developed Brand

Nearly one year on since she took home the top prize on “Making the Cut” last summer, rising designer Andrea Pitter is out with a new size-inclusive label cobranded with Amazon Fashion, a first for the e-commerce giant’s style-centric arm.

Wednesday’s launch comes as the Prime Video fashion reality series gears up for season three’s Aug. 19 premiere, when 10 new contenders will face hosts Heidi Klum and Tim Gunn each episode as they vie for $1 million to pump into their business and the chance to be mentored by Amazon Fashion’s seasoned experts.

Pitter’s taken full advantage of her “Making the Cut” victory, using Amazon’s deep pockets to expand from her roots in bridal wear to build the ready-to-wear Pantora brand with a Row DTLA store in Los Angeles.

Now, the Brooklynite’s Terea by Andrea Pitter cobrand expands on her commitment to inclusive sizing with versatile tops, pants, skirts, dresses and jackets in up to a 5X. “With inclusion being at the heart of the brand, the styles are designed with every customer in mind, no matter their ages, shapes and sizes,” Pitter said. “The brand is meant to evoke a sense of joy and friendship with quality fabrics at accessible price points that make everyone feel confident and comfortable.”

Nearly one year on since she won “Making the Cut” last summer, rising designer Andrea Pitter created a new label Terea with Amazon Fashion.
Andrea Pitter, far right, wears the Terea Christella Sleeveless Cutout Mini Dress. Courtesy

Terea, she added, offered an opportunity to spread her wings beyond ready-to-wear and bridal “and play with different parts of my design aesthetic.” Creating the brand with Amazon Fashion helped Pitter “further emphasize designing fashionable garments for everyone because anyone can look good in clothes they feel good in.”

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The designer took to Amazon Live Wednesday morning to showcase Terea on the shoppable livestream platform, where hundreds of consumers logged on and peppered Pitter with questions about inseams, bra options, and her inspiration for the color palette, spanning sage, hummus, black, yellow and more. She reiterated her focus on making clothes for a range of bodies, saying that “my curvy girls went and sold the whole joint out,” referring to her winning “Making the Cut” Pantora collection. Terea is about “offering essentials in an essential way,” the pregnant designer told viewers while modeling the cobrand’s $79.90 black cutout Tencel dress, quipping that she’ll be “giving Rihanna [vibes] all summer.” While brainstorming the cobrand, Pitter remained laser focused on creating seasonless, versatile clothing “that you didn’t have to pack away and put up for another time.”

Laverne Cox wears Terea by Andrea Pitter and Amazon Fashion
Laverne Cox wears Terea. Courtesy

For Amazon Fashion, which also promoted Terea through The Drop Wednesday, co-developing a new label with a designer familiar to “Making the Cut” viewer furthers its ambition to support emerging industry talent with a growing audience ready to spend.

Amazon Fashion aims to provide designers with opportunities that allow them to further reach and delight our fashion-engaged customer base,” said Muge Erdirik Dogan, president of Amazon Fashion, adding that Terea introduces “new, everyday styles that celebrate and embrace all of our customers’ style preferences.”

Though Pitter, a self-described “dress and sneakers kind of girl,” was hard pressed to pick her Terea favorites, she pointed to the Christella Sleeveless Cutout Mini Dress and the Scarlett Zip Front Jacket as go-to pieces that are “easy to dress up or down.” The collection was photographed on the designer’s friends and family, with celebrity Laverne Cox also stepping into one of Terea’s standout styles. The Terea cobrand, priced between $47.90-$99.90 in sizes XXS-5X, is available now at amazon.com/terea.

Andrea Pitter cited the Scarlett Zip Front Jacket as one of her Terea favorites.
Andrea Pitter cited the Scarlett Zip Front Jacket as one of her Terea favorites. Courtesy

Pitter took a moment during the livestream to shout-out her season two “bestie” Gary Graham, the runner-up who won the Levi’s challenge with a creative hemp-infused spin on the brand’s iconic Trucker jacket. “Gary’s my homeboy,” she said of the “amazing” GaryGraham422 founder, adding “everybody loved the [‘unlikely’] Gary and Andrea duo.”

Asked which celebrity she would love to dress, Pitter said she would jump at the opportunity to see Beyoncé wear her clothes, though she was quick to point out that serving everyday consumers is what really matters.

“Nothing makes me more happy than being chosen,” she said.