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Shopping for a Dream Wedding Gown Is as Easy as AI

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Some brides love the boutique experience, complete with racks of lace and tulle, champagne toasts and fawning mothers-in-law. Others have a specific vision for their perfect bridal gowns—and they’d rather design them from the comfort of their own homes. For to-be-weds in the latter camp, custom wedding dress startup Anomalie has unveiled (pun intended) an…

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