Nordstrom’s e-commerce strategy has hit a speed bump, but its passion for bringing online-only businesses offline is as strong as ever.
Five Nordstrom locations as well as Nordstrom.com have started selling a selection of merchandise from Adore Me, a lingerie e-tailer that’s been ranked the second fastest-growing company on the Inc. 500 list.
The move follows in the footsteps of custom footwear e-tailer Shoes of Prey, which opened its first in-store design studio at Nordstrom’s Bellevue, Washington, location in November 2014 before rolling out to a further five stores early the following year.
Adore Me is now available at Southcenter Mall in Tukwila, Washington, Cherry Creek Shopping Center in Denver, The Mall at Short Hills in New Jersey and two stores in California, in Brea and Sacramento. Styles from the site’s summer collection retail from $39 to $49 per bra, while panties are $11.
“Adore Me started with the clear vision of redefining lingerie to make beautiful and affordable fashion for everybody. Our four-figure growth rate shows how strongly this message resonates with our customers and how agility is an integral part of our DNA—fast fashion and fast growth,” Morgan Hermand-Waiche, founder and chief executive officer of Adore Me, shared. “Nordstrom is a great fit in establishing Adore Me’s credibility in the fashion industry. We are constantly pushing the envelope with our technology, product and service, and are extremely proud to be part of the group of brands available at Nordstrom.”
Since its founding in 2012, New York-based Adore Me has raised more than $15.5 million from venture capitalists, private investors and banks. Styles are designed by Helen Mears, a former head of design at Victoria’s Secret, and 30 to 40 new products hit the site each month. Sizes range from 30A to 46G for bras, and the site also offers swimwear (in sizes XS to 3X), sleepwear, corsets and loungewear.