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Anthropologie Tests ‘APlus’ Sizes in 16W to 26W in 10 Stores

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Anthropologie is the latest major retailer to extend sizing for full-figured consumers, introducing what it calls “APlus” into a select number of stores to test feedback in anticipation of a wider rollout. APlus officially launched on Mar. 15 on the retailer’s website and in 10 store locations Anthropologie selected to gauge consumer response. The first…

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