Still feeling the patriotic buzz from Fourth of July? Now there’s an online marketplace dedicated solely to Made in America merchandise so shoppers can support U.S. brands and businesses amid the darkening cloud of a looming trade war with China.
The numbers show there’s consumer demand for American-made goods; 80 percent would prefer a domestically made item comparable to one produced abroad, according to a study from Consumer Reports. And 60 percent would even pay a bit more—largely to support the U.S. economy and jobs.
To capitalize on this interest, AnytownUSA.com launched on Monday with more than 70 marketplace sellers offering Made in America apparel, footwear, accessories, home décor, beauty, pet products and more, including unique, one-of-a-kind items in addition to mass-produced goods. Brands on the platform include Simply Chickie organic baby clothing, Erin Draper, Jim Barnier Footwear, Life After Death denim, Wheeler Bag Co. and LaPlace Leather.
AnytownUSA founder and CEO Geralyn Breig—a Wharton Business School grad who previously served as an executive with Clarks, Avon and Godiva—said American-made goods abound but can be difficult to procure.
“For more than a year I’ve traveled throughout the country meeting people who make items domestically, and they deserve a platform where they can connect with shoppers from coast to coast who want to support American craftsmanship and manufacturing,” Breig explained.
The AnytownUSA.com marketplace, Breig continued, is “uniquely committed to helping local and nation-wide businesses reach new customers with their Made in the USA products, to grow their businesses and create sustained jobs in their communities.”
AnytownUSA.com said it moves beyond commerce by helping brands share their stories with consumers, forming relationships in the process—which can help with reaching millennial shoppers for whom such connections make a tangible difference. Its “intimate online community” differs from “impersonal online retail websites,” AnytownUSA.com claims.
The company also calls out partners New Balance and Carhartt, both of which produce at least some footwear and apparel domestically, on its website.