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Why Demand Planning Must Be More Than a Gamble

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Overstocks—and overcorrections resulting in understocks—have plagued the apparel industry for decades, but the COVID-19 pandemic only made matters worse, forcing many companies to implement more markdowns, generate thinner margins and even gamble on packing and holding apparel for the future. But the time is now for retailers to not only make bigger bets on technology…

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