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The Sizing Struggle: Is Consistent Fit a Possibility or Pipe Dream?

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

The Covid-19 pandemic has significantly impacted the apparel industry in many ways, but the continued shift to e-commerce has put the long-standing fit consistency problem under an even bigger microscope. While stores have largely opened back up in the U.S., many dressing rooms have remained closed and a large portion of shoppers wouldn’t be comfortable…

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