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Why Apparel Sales Might Recover Before the Economy Does

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

The American economy might need another 18 months before it recovers to pre-coronavirus levels, but sales in the apparel sector might see a kinder fate. Last week, Macy’s said first-quarter sales are expected to drop 45.5 percent, mostly due to store closures that began on March 18. But CEO Jeff Gennette said stores began welcoming…

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