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Why Apparel Sales Might Recover Before the Economy Does

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

The American economy might need another 18 months before it recovers to pre-coronavirus levels, but sales in the apparel sector might see a kinder fate. Last week, Macy’s said first-quarter sales are expected to drop 45.5 percent, mostly due to store closures that began on March 18. But CEO Jeff Gennette said stores began welcoming…

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