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Here’s What the Data Says on Shopping for Apparel in Stores

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

In-store apparel purchases are on the rise, signaling that consumers are reacclimating to brick-and-mortar, according to a report from Coresight Research, which attributes the development in part to national coronavirus vaccine rollouts. For the week of Feb. 22, consumers began to shift some purchases from online to offline, Coresight’s analysis of 402 participants found. Plus,…

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