August 12, 2020 5:34PM ET

Here’s What the Data Says About Recessions, Unemployment and Apparel Sales

Rethinking the distribution chain can help fashion survive COVID-19, such as moving sales away from department stores to direct-to-consumer. — Apparel and footwear vendors will need to shift away from department stores to selling direct-to-consumer in a post-COVID-19 world.

CREDIT: AdobeStock

Doom and gloom are not the key words fashion vendors should live by in a post-COVID-19 world. While disruption from the impact of the coronavirus, or COVID-19, pandemic will undoubtedly be unparalleled across all sectors, that doesn’t mean it’s time to become pessimistic. Disruption has a tendency to create new brands, business models and methodologies….

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