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Asos Adds 120 Brands as ‘Lockdown’ Categories Drive Growth

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Two months after acquiring a number of major British fashion brands in a February mega-deal, Asos reported adjusted pretax profit of 112.9 million pounds ($155.1 million) in the first half of 2020, a 275 percent jump over the 30.1 million pounds ($41.4 million) generated in the same period 12 months earlier. During the half, revenues…

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