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Asos Sees Disappointing First Half as it Works to Improve Operations

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

British fashion e-tailer Asos swung to the red in the fourth quarter—mostly due to investments to improve operations—though kept full year guidance due to positive expectations from a new merchandise mix, improvements to enhance efficiencies, and growth in the U.S. market. In a Nutshell: Nicholas Beighton, chief executive officer, told investors and analysts in a…

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