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Asos Raises $304 Million to Gird Against Virus Impact

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Hoping to mitigate the impact from the coronavirus pandemic and shore up its balance sheet, British online fashion e-tailer Asos on Wednesday successfully raised $304 million through a public placement in London. The company on Tuesday had provided solid interim results for the six months ended Feb. 29 before the coronavirus outbreak, which included a 21…

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