Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

As Athleta Goes Size-Inclusive, One Plus-Size Label Abandons Traditional Manufacturing

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

“Pandemic pivot” has become as hackneyed a term as “unprecedented,” but brands have indeed made significant, course-altering changes to their operations over the past year. And prioritizing inclusivity has become an area where brands can’t afford to skimp on effort. On Thursday, Gap Inc.-owned label Athleta announced that it is bringing its sport and lifestyle…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands