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Athleta Challenges Lulu With Big Plans for Canada

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

Gap Inc.’s B Corp brand is eyeing growth opportunities north of the border. Athleta, the apparel giant’s newly size-inclusive activewear imprint, plans to put down roots in Canada later this year, offering an array of pajamas, yoga pants, joggers, bras and more through a full omnichannel experience. The move marks the performance brand’s inaugural “company-owned”…

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