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Athleta Challenges Lulu With Big Plans for Canada

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Gap Inc.’s B Corp brand is eyeing growth opportunities north of the border. Athleta, the apparel giant’s newly size-inclusive activewear imprint, plans to put down roots in Canada later this year, offering an array of pajamas, yoga pants, joggers, bras and more through a full omnichannel experience. The move marks the performance brand’s inaugural “company-owned”…

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