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Athleta to Expand REI Footprint

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

REI members will soon be able to purchase athleisure staples from Gap Inc.-owned Athleta at many of the co-op’s retail locations. The two brands announced Wednesday that they are expanding their wholesale partnership—which began with a curated selection of Athleta activewear at five of the retailer’s nationwide locations—to 135 REI stores plus e-commerce. According to…

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