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Reebok Owner Skips IPO for Private Equity

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The deal with a pair of private-equity players values Authentic Brands at billions more than it hoped to get through a public offering.
New investors gives ABG the financial ability to acquire and resurrect tired brands, such as bringing back the Juicy Couture tracksuit (from the Juicy Couture Spring 2018 Ready-to-Wear Collection in Beijing, China, Jan. 10, 2018).
CREDIT: Cao ji/Imaginechina via AP Images

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Eddie Bauer’s new owner scrapped plans to go public, instead opting for a private-equity deal valuing the company at $12.7 billion. Selling a stake to CVC Capital Partners (CVC) and HPS Investment Partners (HPS) pushes Authentic Brands Group past the $10 billion it expected in value from an initial public offering. With 30 brands including…

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