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Let the Back-to-School Wars Begin

Thank you for joining Sourcing Journal & industry leaders at our SOURCING SUMMIT NY, as we discussed the most pressing issues of the day. View the Summit on demand through Jan. 2, and stay tuned for the upcoming Companion Report.

After the pandemic largely sidelined the back-to-school shopping season last year, retailers aren’t wasting any time in courting consumers’ dollars. And Customer Growth Partners is projecting a 16 percent year-over-year increase in retail sales, sending volume to a record $780 billion for the July-to-September back-to-school frame. JCPenney unveiled Thursday the launch of a new adaptive…

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