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Let the Back-to-School Wars Begin

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

After the pandemic largely sidelined the back-to-school shopping season last year, retailers aren’t wasting any time in courting consumers’ dollars. And Customer Growth Partners is projecting a 16 percent year-over-year increase in retail sales, sending volume to a record $780 billion for the July-to-September back-to-school frame. JCPenney unveiled Thursday the launch of a new adaptive…

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