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This is Why Back-to-School Sales Could be as Good as it Gets

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

While pent-up demand is expected to fuel back-to-school (BTS) sales this year—with apparel and accessories the big winners for the selling season—there’s concern that spending on goods could start to ease come fall. Still, BTS is likely to shape up as a season that not’s just better than last year, but one that even surpasses…

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