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With School Openings Up in the Air, Back-to-School Shopping Goes Back to Basics

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Like everything else that has been upended by the COVID-19 pandemic, the back-to-school shopping season is mired in uncertainty now that the status of school openings across the U.S. is up in the air. This, of course, significantly impacts how apparel retailers project and procure what they need to sell for the season, making it…

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