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Back-to-School Spending Will Rise 9 Percent and Prime Day Is the Reason

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

The school year is only just finishing across the U.S., but Amazon.com Inc. is making sure parents are already thinking about back-to-school shopping. Spending for new clothes and school supplies used to begin in August, ahead of the new academic year. Now, retailers are using Amazon’s mid-summer Prime Day as the starting gun for their…

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