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Behind Banana Republic’s ‘New Look’

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Don’t call it a mid-life crisis. Banana Republic is getting a whole new look and feel after more than 40 years of business. This fall season, the Gap Inc.-owned label is launching a brand overhaul inspired by a desire to modernize and promote a “democratic, approachable, and inclusive luxury” fashion experience. From product designs to…

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