It’s going to be a hip-hop holiday at Barneys New York this year as the luxe department store is collaborating with Jay-Z to offer some limited edition products for the season.
The retailer and the rapper are presenting, “A New York Holiday,” an exclusive line of swag inspired by the Empire State in a palette of black, white, gold and silver.
Barneys will set up a space, called the BNY SCC (short for Barneys New York and Shawn Corey Carter) Gallery where consumers will find custom creations like a Shawn ‘Jay-Z’ Carter for Hoorsenbuhs double ring and a Shawn ‘Jay-Z’ Carter for Balenciaga leather backpack. Balmain, Proenza Schouler and Lanvin are among the top designers also partnering on the collection.
“Everything that encompasses ‘A New York Holiday’–the items chosen, the amazing designers that participated, the windows, the design of the BNY SCC Gallery–represents a perfect example of a unique and groundbreaking collaboration that I hope demonstrates how inspiring New York has been to me,” Jay-Z said in a Barneys statement.
Look for BNY SCC at Barneys flagship in Manhattan, Beverly Hills, San Francisco, Boston, Chicago and barneys.com starting Nov. 20.