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How Barneys Redefines Luxury With Millennials in Mind

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Barneys New York is redefining luxury to court millennials and Gen Z, offering inspired experiences like The Drop, which mimics the ultra-popular streetwear-style product launches that peddle scarcity, ephemerality and exclusivity. Speaking at the Fast Company Innovation Festival in New York City on Oct. 23, Barneys CEO Daniella Vitale blamed much of retail’s recent troubles…

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