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How Barneys Redefines Luxury With Millennials in Mind

Barneys New York is redefining luxury to court millennials and Gen Z, offering inspired experiences like The Drop, which mimics the ultra-popular streetwear-style product launches that peddle scarcity, ephemerality and exclusivity. Speaking at the Fast Company Innovation Festival in New York City on Oct. 23, Barneys CEO Daniella Vitale blamed much of retail’s recent troubles…

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