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88% of Shoppers Plan to Stick With Newly Discovered Brands Post-Covid

Register for the Feb. 17 webinar, De-Risking Supply Chains Through Nearshoring, today to learn how to realize the benefits of localizing supply chains from factories that are helping brands successfully produce in the U.S.

While the debate continues over whether brand loyalty is dead or alive, one survey suggests the coronavirus pandemic is spurring shoppers to stick to the new habits they’ve been introduced to over the past six months. Thirty-nine percent of global shoppers purchased from new brands since the pandemic started, and 88 percent plan to continuing…

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