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88% of Shoppers Plan to Stick With Newly Discovered Brands Post-Covid

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

While the debate continues over whether brand loyalty is dead or alive, one survey suggests the coronavirus pandemic is spurring shoppers to stick to the new habits they’ve been introduced to over the past six months. Thirty-nine percent of global shoppers purchased from new brands since the pandemic started, and 88 percent plan to continuing…

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