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88% of Shoppers Plan to Stick With Newly Discovered Brands Post-Covid

With pent-up demand, speed to market has never been more important. But port congestion, tariff impacts, the Uyghur crackdown and Covid uncertainty is making it difficult to restock the racks. Join Sourcing Journal on July 8 at 2 pm ET to learn how to sidestep the worst of the logistics roadblocks.

While the debate continues over whether brand loyalty is dead or alive, one survey suggests the coronavirus pandemic is spurring shoppers to stick to the new habits they’ve been introduced to over the past six months. Thirty-nine percent of global shoppers purchased from new brands since the pandemic started, and 88 percent plan to continuing…

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