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88% of Shoppers Plan to Stick With Newly Discovered Brands Post-Covid

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

While the debate continues over whether brand loyalty is dead or alive, one survey suggests the coronavirus pandemic is spurring shoppers to stick to the new habits they’ve been introduced to over the past six months. Thirty-nine percent of global shoppers purchased from new brands since the pandemic started, and 88 percent plan to continuing…

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