Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

BCG, Tencent: China’s Luxury Sector on the Rebound Thanks to Young Shoppers

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

While luxury goods are often hit hard during periods of economic downturn, the impacts of 2020’s Covid crisis haven’t knocked the category out of commission—at least not with young Chinese shoppers. Boston Consulting Group (BCG) and Tencent Marketing Insight, a subsidiary of the China-based technology holding company, Tencent Holdings Ltd., recently released their third annual…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!