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BCG, Tencent: China’s Luxury Sector on the Rebound Thanks to Young Shoppers

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While luxury goods are often hit hard during periods of economic downturn, the impacts of 2020’s Covid crisis haven’t knocked the category out of commission—at least not with young Chinese shoppers. Boston Consulting Group (BCG) and Tencent Marketing Insight, a subsidiary of the China-based technology holding company, Tencent Holdings Ltd., recently released their third annual…

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