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Why Bebe is Scooping Up 47 Buddy’s Home Furnishings Stores

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

While the Covid-19 pandemic has prodded fashion and apparel retailers to downsize their brick-and-mortar operations, one brand is taking the opposite route to become more of a physical player again. Bebe Stores, which sells women’s apparel and accessories online and licenses its products in nearly 100 international stores, has purchased 47 Buddy’s Home Furnishings “rent-to-own”…

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