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Bed Bath & Beyond Launches New Seasonal Brand

Bed Bath & Beyond has introduced H for Happy, a new owned-brand collection of holiday-inspired and seasonal celebratory home goods.

The H for Happy collection features a range of modern, brightly hued decor, kitchen and bath accessories and home accents, from faux, lighted Christmas trees adorned with colorful garland and bright baubles to modern decor for Hanukkah celebrants. The H for Happy collection will be refreshed seasonally and offer something fun for all.

“H for Happy brings a whimsical and exciting energy to the holidays with pieces that can effortlessly transform any space into a celebratory space,” Neil Lick, senior vice president of owned brands at Bed Bath & Beyond, said. “For anyone who wants to create a festive environment, H for Happy is an uplifting and inspiring solution for year-round memory-making.”

Bed Bath & Beyond has introduced H for Happy, a new owned-brand collection of holiday-inspired and seasonal celebratory home goods.
The H for Happy logo. Courtesy

With a brightly colored palette, playful elements like tassels, pom poms, spots and stripes and a contemporary design aesthetic, H for Happy encourages consumers to create and dedicate spaces for cheer at home. The collection features hundreds of affordably priced products that bring a light-hearted and contemporary approach to seasonal and everyday celebrations

These include décor such as throw pillows, candles, garland, stockings, menorahs, bottle brush trees, nutcrackers, dreidel sitters and doormats. For the kitchen, there are baking essentials, gingerbread house kits, decorative hand towels, table lines and tabletop décor, while bath items include shower curtains, countertop accessories and hand towels.

To “share the happy,” Bed Bath & Beyond is launching a consumer sweepstakes* to help customers get their homes holiday ready. From today through Nov. 24, consumers can enter by commenting with their favorite holiday memory on either the brand’s Facebook or Instagram sweeps posts for a chance to win one of 20 H for Happy grand prizes–a curated box of holiday product for each winner and one to share with a special person of their choice.

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There’s also an H for Happy branded Instagram filter that users can apply to their own photos and H for Happy will come to life with a seasonally inspired Spotify playlist featuring holiday songs that consumers can stream and share.

The H for Happy collection is also featured in Bed Bath & Beyond’s “Holiday, Happier” video content series hosted by Home, Happier Team members, culinary personality Katie Lee Biegel and interior designer Jeremiah Brent. The two have teamed up for a weekly digital content series offering holiday decorating tips and expert advice on holiday prep, cooking, entertaining and gifting. Plus, a host of social influencers will showcase how they’ve decorated their living spaces for the holidays with H for Happy products.

H for Happy is the eighth owned-brand Bed Bath & Beyond has introduced in fiscal year 2021. A key pillar in the company’s three-year transformation strategy, H for Happy and the other new private brands deliver quality and affordability across key categories, including bedding, bath, kitchen and dining, organization and home décor.

H for Happy products are available only at Bed Bath & Beyond stores, as well as online at