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Bed Bath & Beyond’s Private-Label Push Starts With 8 New Brands

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

The new Bed Bath & Beyond is starting to take shape, with the home chain officially unveiling that it will launch eight private-label brands in 2021, with six launched sequentially in the first six months of the fiscal year. The first brand launch arrives in March, with the debut of Nestwell, an assortment of bed…

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