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Bed Bath & Beyond’s Private-Label Push Starts With 8 New Brands

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

The new Bed Bath & Beyond is starting to take shape, with the home chain officially unveiling that it will launch eight private-label brands in 2021, with six launched sequentially in the first six months of the fiscal year. The first brand launch arrives in March, with the debut of Nestwell, an assortment of bed…

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