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Livestream Shopping’s a ‘Merchandising Mentality,’ Betabrand CEO Says

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Launching an e-commerce site requires minimal barriers to entry, but creating a compelling experience is a whole different level of creativity and investment put together. With the introduction of livestreaming and augmented reality (AR) in recent years, apparel companies have greater opportunities to put their thinking caps on and provide experiences that can’t be found…

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