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Livestream Shopping’s a ‘Merchandising Mentality,’ Betabrand CEO Says

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Launching an e-commerce site requires minimal barriers to entry, but creating a compelling experience is a whole different level of creativity and investment put together. With the introduction of livestreaming and augmented reality (AR) in recent years, apparel companies have greater opportunities to put their thinking caps on and provide experiences that can’t be found…

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