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Livestream Shopping’s a ‘Merchandising Mentality,’ Betabrand CEO Says

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

Launching an e-commerce site requires minimal barriers to entry, but creating a compelling experience is a whole different level of creativity and investment put together. With the introduction of livestreaming and augmented reality (AR) in recent years, apparel companies have greater opportunities to put their thinking caps on and provide experiences that can’t be found…

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