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Beyonce and Adidas in Partnership to Develop Shoes, Apparel

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Adidas AG and pop star Beyonce joined forces to develop footwear and apparel, as the German sportswear company seeks to reignite growth in its casual fashion lineup. Beyonce, known for hits such as “Single Ladies,” last year ended a venture with U.K. fashion tycoon Philip Green, as the singer bought out his stake in her…

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