“Target is at our very best during the holidays and we’re building on last year’s winning formula to make the 2016 holiday season even better,” Target CEO and chairman Brian Cornell said. “We’re elevating and expanding the offers that helped guests save time and money to make the most of their holidays.”
For the holiday season, Target is growing its product inventory, shopper engagement and promotions. On the apparel side of things, the retailer will add 1,000 styles to its kids’ clothing line, Cat & Jack, each priced under $30. In addition, consumers can consult Wonderlist for gift inspiration, a new digital platform complete with 400 present ideas arranged by category.
Target will also introduce holiday season and everyday deals. Starting in November, shoppers may save $10 off of a $50 purchase on a different product category each week, including clothing and home décor. Additional holiday promotions will include 10 Days of Deals, featuring a different offer for consumers each day. Target will extend its free shipping promotion this year and waive the shipping fee on digital orders from Oct. 25-Jan. 1.
Meanwhile, Walmart will apply its “Save Money, Live Better” motto to the upcoming holiday season, with more store employees, omnichannel services and a larger online assortment of affordable products.
“Whether our customers are checking items off their grocery lists or their kids’ holiday lists, we want to make their shopping experiences easy and fun,” said Walmart U.S. chief operating officer Judith McKenna. “This includes having clean, fast and friendly stores, an easier check out experience and enabling customers to shop seamlessly through services like Pickup.”
Beginning Nov. 4, in-store holiday helpers will help consumers to easily navigate the checkout process with faster lines, more open registers and a complimentary product pickup for forgotten items.
With more consumers utilizing same-day pickup during the holiday season, Walmart has grown its assortment available for this digital meets in-store service, with more apparel, toys and seasonal decorations. For a quicker pickup experience, Walmart will boost its fleet of dedicated staff to help consumers with their holiday purchases.
In addition, Walmart will feature thousands of rollbacks on popular products and also expand its online assortment from 8 million products to 20 million and the retailer’s website will include a top 20 list to help consumers find exclusive discounts and products for their holiday shopping needs.
“Our whole store is going to be stocked with new, exciting items from hot toys to new electronics available at the best prices,” Walmart U.S. chief merchandising officer Steve Bratspies said. “We will win the season on price, from the first weekend in November to Black Friday and Cyber Monday and through those final weeks in December.”