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Retailers Push the Season by Getting a Jump on Black Friday

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Tracking Black Friday sales is nothing new. What’s changed is the unofficial start to the holiday shopping season has become even less official. And this year with the glut of deals promoted well ahead of Thanksgiving, the shopping period has started even earlier and become more diffused. Ever since e-commerce began to gain traction with…

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