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Retailers Push the Season by Getting a Jump on Black Friday

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

Tracking Black Friday sales is nothing new. What’s changed is the unofficial start to the holiday shopping season has become even less official. And this year with the glut of deals promoted well ahead of Thanksgiving, the shopping period has started even earlier and become more diffused. Ever since e-commerce began to gain traction with…

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