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Black Friday and Cyber Monday Have Morphed Into a Weeks-Long Super Holiday

Join us March 24 at 11 am EST for the Trust Through Traceability webinar to learn the benefits and limitations of certifications and standards and how the latest innovations aim to verify product provenance and protect brands in today’s callout culture.

The Black Friday and Cyber Monday holiday shopping rush has exploded, giving way to a week’s worth of sales that sustain seasonal retail. Now, instead of waiting for Black Friday doorbuster deals, consumers are getting started on their shopping much earlier—and continuing well beyond Cyber Monday the following week. That’s because retailers have learned that…

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