Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Digital Black Friday Sales Surge Despite Efforts to Stretch the Season

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Despite retailers putting less emphasis on Black Friday itself this year—Amazon, Target, Walmart and others kicked off the holiday season early with October sales events—e-commerce orders still climbed 26 percent compared to 2019, according to Bluecore. Apparel and footwear, however, did not see the same boom as other categories this Black Friday. Of the six…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!