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Digital Black Friday Sales Surge Despite Efforts to Stretch the Season

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Despite retailers putting less emphasis on Black Friday itself this year—Amazon, Target, Walmart and others kicked off the holiday season early with October sales events—e-commerce orders still climbed 26 percent compared to 2019, according to Bluecore. Apparel and footwear, however, did not see the same boom as other categories this Black Friday. Of the six…

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