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Six British E-Tailers Form Their Own Trade Group

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Six e-tailers in the U.K. have formed The UK Digital Business Association to promote and support British e-commerce. Asos, Boohoo, Gymshark, Ocado, The Hut Group and AO World are banding together to raise their voice in Britain’s evolving e-commerce sector, UKDBA founder Iain McDonald told Retail Technology Innovation Hub. “With the face of e-commerce reshaped, UKDBA…

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