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Consumers Love BOPIS, But Retailers Fall Short In-Store

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Shoppers love the convenience of buy online, pick up in-store (BOPIS) solutions. The major stumbling block for retailers seeking to offer the solution, however, is keeping the pick-up process seamless and quick. That will make or break BOPIS for some brands, according to a new collaborative research study between OrderDynamics, Bell and Howell and IHL Group on…

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