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Fashion Brands Could Lose $1 Trillion in Brand Value Over COVID-19

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Coronavirus has forced a supply and demand problem for fashion, leaving it in a worst-of-both-worlds conundrum that will see sure contractions in the sector. U.S. retail sales suffered the biggest one-month blow on record, dropping 8.7 percent in March, according to U.S. Commerce Department data released Wednesday morning. Stores and e-commerce sales, plus auto and…

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