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How Brand Licensing Keeps Retailers Visible In A Shifting Landscape

“Although there are doomsayers who look at store closings as harbingers of the death of retail, retail is actually expanding: consumers are shopping and sales are up,” according to Michael Stone, chairman and co-founder of Beanstalk, global brand extension licensing agency. “The industry is just changing, and retailers, marketers and brand owners need to pay…

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