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Will Allegations Damage Brandy Melville’s Standing With Gen Z?

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

Brandy Melville weathered criticism of its “one size fits most” ethos for years. Could an exposé published last month finally sully the Gen Z-beloved fast-fashion brand’s name? Kristin Kohler Burrows, senior director, Consumer and Retail Group at the consultancy Alvarez & Marsal, has her doubts. Insider’s article would appear damning, particularly for a company whose…

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