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Will Allegations Damage Brandy Melville’s Standing With Gen Z?

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Brandy Melville weathered criticism of its “one size fits most” ethos for years. Could an exposé published last month finally sully the Gen Z-beloved fast-fashion brand’s name? Kristin Kohler Burrows, senior director, Consumer and Retail Group at the consultancy Alvarez & Marsal, has her doubts. Insider’s article would appear damning, particularly for a company whose…

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