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“Bridge Millennials” are the Shopping Demographic of Retailers’ Dreams

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Baby Boomers. Gen X. Millennials. Gen Z. Just when you thought you had the generational demographics licked, PYMNTS.com has defined a new class of consumers for brands and retailers to woo. Meet the “bridge millennials,” a cohort-spanning bracket the payments website describes as individuals “between 30 and 40 years of age who are maturing as millennials,…

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