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“Bridge Millennials” are the Shopping Demographic of Retailers’ Dreams

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Baby Boomers. Gen X. Millennials. Gen Z. Just when you thought you had the generational demographics licked, PYMNTS.com has defined a new class of consumers for brands and retailers to woo. Meet the “bridge millennials,” a cohort-spanning bracket the payments website describes as individuals “between 30 and 40 years of age who are maturing as millennials,…

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