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Fashion Brand Joules Expands Home with Garden Trading Acquisition

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

British lifestyle brand Joules Group is acquiring one of its marketplace partners, The Garden Trading Co., to expand into the home and garden categories in a cash and stock deal. Joules will pay an initial 9 million pounds ($12.4 million), and defer a final payment of up to 3.5 million pounds ($4.8 million), conditional on…

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