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Brooklinen Stores Coming to LA, SF, Philly and Portland

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Direct-to-consumer bedding brand Brooklinen is making a major investment in brick-and-mortar retail, with recently announced plans to triple its retail presence over the coming year. The move comes as part of an overall expansion plan that also includes launching a hospitality-grade collection and opening a new warehouse in Canada. Expanding beyond its retail presence in…

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