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Brooks Brothers Fast-Tracked Athleisure Rollout in 6 Months, Not 12

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In the middle of a pandemic where formal attire faded away from shoppers’ chief concerns, and amid the pressures of new ownership after emerging from bankruptcy, Brooks Brothers knew a pivot was paramount to keeping up with rapidly changing consumer norms. According to Todd Treonze, senior vice president and chief information officer of Brooks Brothers,…

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