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Brooks Brothers Fast-Tracked Athleisure Rollout in 6 Months, Not 12

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

In the middle of a pandemic where formal attire faded away from shoppers’ chief concerns, and amid the pressures of new ownership after emerging from bankruptcy, Brooks Brothers knew a pivot was paramount to keeping up with rapidly changing consumer norms. According to Todd Treonze, senior vice president and chief information officer of Brooks Brothers,…

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