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Brooks Brothers Fast-Tracked Athleisure Rollout in 6 Months, Not 12

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

In the middle of a pandemic where formal attire faded away from shoppers’ chief concerns, and amid the pressures of new ownership after emerging from bankruptcy, Brooks Brothers knew a pivot was paramount to keeping up with rapidly changing consumer norms. According to Todd Treonze, senior vice president and chief information officer of Brooks Brothers,…

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