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Burberry Banks on Chinese Shoppers as Protests Halve Hong Kong Sales

Register for the Feb. 17 webinar, De-Risking Supply Chains Through Nearshoring, today to learn how to realize the benefits of localizing supply chains from factories that are helping brands successfully produce in the U.S.

Strong response from consumers for Riccardo Tisci’s new collections and a focus on inspiring Chinese shoppers helped drive third-quarter results at Burberry Group plc. In a Nutshell: New product from Tisci delivered double-digit growth compared to the prior year, representing approximately 75 percent of Burberry’s full-price retail offerings. In its push to attract Chinese consumers,…

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